Paul Barber
Last updated: July 29, 2021

There are over 8,406 licensed betting shops with more than 108,000 employed in the industry. Football is an undoubtedly popular sport in the UK, with rugby, tennis, and cricket also proving popular sports to bet on. The appeal of English leagues has propelled the popularity of British sports to an international level. Online sports betting sites provide numerous benefits for punters.


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There are a plethora of betting sites in the UK, creating intense competition among operators. The market is crowded with excellent deals, outstanding bonuses, and exceptional site designs. The best UK betting sites will have specific qualities, such as a user-friendly interface that creates a stress-free experience for users:


Features such as live streaming and choice of betting markets that include football, tennis, and horse racing. The demand for eSports, Virtual Sports, and MMA is surging. Online security is vital whatever the industry and the best UK betting sites incorporate the latest security features, safety measures, encryption software, and firewalls. Here is a summary of elements the best UK betting sites invariably include:


Bonuses are significant advantages of betting online, and bookies serve up many promotions. They include welcome bonuses, cashback deals, price boosts, insurance betting, and enhanced odds on specific markets.


The value of a decent online betting site lies in the quality of odds on offer. The prices and odds will largely determine how much you can win.


Fast cashouts, live streaming and live betting, and live chat customer support are the most in-demand features.


The site’s usability is a vital factor, and there should be desktop and mobile accessibility. The best betting sites allow users to wager within seconds, and the interface easy and quick to use.


The best UK bookies have a mobile option available. In 2019, more than half of all UK online bettors use a mobile device to place bets, according to the UK Gambling Commission. The figures balloon with younger users, reaching almost three-quarters for 18-24-year-old punters in 2019.


The variety of betting markets is undoubtedly an advantage. The best online bookies offer dozens of different sports, major and minor leagues, national and international competitions 


UK players have come to expect reliable service and a responsive support team. A live chat service should be available 24/7, with an experienced team dealing with player queries. A FAQ section would be useful as users can gain valuable information without contacting the support agents.


The variety of banking options available to UK online bettors is pretty vast, despite credit cards being banned for online betting in April 2020. The best betting sites in the UK invariably offer a wide variety of options.


Football is hugely popular in the UK. Its cross-generational and cultural appeal defines the nation’s love for the beautiful game. The standards of the game are incredibly high across the board, whether the Premier League, the Champions League, international tournaments, leagues, and competitions such as the FIFA World Cup and the Euros.

Football betting accounts for over 50% of all online betting in the UK. There aren’t any bookmakers that don’t offer football betting. Another significant benefit of football being can get live coverage on many smaller leagues all around the world. The top online bookmakers in the UK offer live betting. The pre-match odds posted for a match start changing as a match kicks off, so punters get odds that change as the game progresses. 


Bonuses are a big part of online sports betting, with all the best UK sites providing a plethora of bonuses and promotions. You can add the rewards with your deposits, and the welcome bonus is the most beneficial, as it serves to attract new customers. It enables you to wager more without risking your funds.

New betting sites in particular offer enticing bonuses to stand out in such a competitive marketplace. Bonus types include free bets, promos with enhanced odds, risk-free bets, cash backs, and more. Bonuses and free bets are part of the betting industry and significant advantages over brick and mortar establishments. All bonuses have restrictions and conditions that indicate their actual value. There are wagering requirements to fulfil and time limits to use the offers.


New betting sites have more to prove than long-running sites. The offers tend to go over and above the industry norm to earn trust and gain new clients. They offer something better and more attractive to get off to a flying start. Big sign up offers are the order of the day, and state of the art interfaces among the top traits of a new betting site.

The most enticing factor of registering at a new online betting site is the generous welcome bonus. You can expect a new online bookmaker to require a low deposit of perhaps £5 or £10 to get started with your first bet. The signing up offer can double or triple that, so you get more funds at the outset, and the wagering requirements tend to be on the low side.

Another trait of new betting sites is the quality of odds. New betting sites often have enhanced odds on several betting markets that makes it beneficial to sign up. You can even get better odds boosts for new customers to establish a name and offer great value.


You should check if the site has a valid gambling license valid for the UK. The next is to check the speed of payouts and the number of banking methods. Same-day payouts are preferable, and most eWallet provide that service. Other withdrawal methods may take two to three days.

The site should ask you to verify your identity by supplying supporting documents. That shows the betting site’s seriousness and is no bad thing as long as the process doesn’t take forever. It shows the site is taking security seriously. Moreover, the site should run on SSL encryption to protect your private data. The best UK betting sites have these qualities, and they are the ones you should seek out online bookies with a strict baseline of safety.


  • A UK Gambling Commission license is a must, though if a site holds others then that’s a very positive sign.
  • Plenty of safe payment methods & same day withdrawals
  • Top web security (SSL Encrypted)
  • Well designed interface so it’s easy to register and find sports and events to bet on
  • Decent bonuses and odds: today’s betting sites need to be competitive, so great betting offers are often easy to find.


Live in-play betting is fast and furious and a significant contributor to the excitement of online betting. The attraction is that online bookies don’t have that much time to post new, updated odds so you can find real value bets. Furthermore, many sites allow you to cash out quickly with live betting. The convenient option enables you to get hold of your winnings swiftly from a live wager even before the event is over.

Live betting provides a far more intimate online betting experience where you can watch the games live while making fast decisions as the action unfolds in real-time. The best live betting sites stream matches without charge; therefore, you can watch the game in one window, while placing bets in another! Serious and casuals punters can benefit from live betting. In-play betting serves up attractive new opportunities for serious gamblers, rewarding them for quick decisions and hours of in-depth research. A better who can spot such opportunities can create an edge over bookmakers.

All legitimate UK betting sites carry a licence from the UK Gambling Commission. Strict regulations and laws govern online betting in the UK, such as limits on advertising, responsible gaming, and fair wagering requirements. You can identify a legitimate betting site by its license which should be displayed on the landing page.

Moreover, online bookies are obliged to participate in the multi-operator gambling scheme, GAMSTOP to combat addictive and problematic gambling. They should also display that logo on the landing page. Choosing a legitimate betting site protects you from unscrupulous and cowboy operators that may refuse to pay you your winnings or attempt to delay payment. The UK Gambling Commission doesn’t recognise betting sites with a license from the Government of Curaçao, and the Antigua Directorate of Offshore Gambling; therefore, you should avoid them.


As you can see, there’s a lot to cover when it comes to the subject of online betting. Hopefully, our in-depth guide to online betting and the best betting sites above has cleared up a lot of questions you may have about getting started. In case you have other burning questions that need to be answered, we’ve added some frequently asked questions we hear on a regular basis below.

    How Long Does It Take To Open an Online Betting Account?

    Modern online betting sites have made the whole registration process easy, so as long as you have everything to hand, it shouldn’t take longer than 5 minutes to create a new betting account. To complete your verification process (which needs to be done whenever you create a new gambling account at UK licensed websites) you will need to upload the required KYC (know your customer) documents, usually from within your account. Documents requested usually are photographic proof of ID document and also a proof of address, such as a mobile phone bill.

    You normally will have a small time frame in which to complete this process, however, it is sensible to do it when you set up your account. Either way, you will have to verify your account before you can withdraw any winnings, but on the whole, setting up a new betting account should not take longer than 10 minutes in all.

    Which Online Gambling Sites Are The Best?

    What is Acca Insurance?

    Which Betting Site Has The Best Mobile App?

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